Nutrient Rescue is a social enterprise with a mission to help New Zealanders become the healthiest, most energetic people on the planet by making it easy for it’s customers to get their quota of nutritious fruit and vegetables all year round.
I was approached early 2018 to to freshen up the branding to create a look that reflected their values. I have since gone on to create a wide range of packaging an collateral. Bellow is some of this work.
Nutrient Rescue wants New Zealanders to eat more plant foods and less animal foods. It has launched with three products:
Its Green Shot combines powdered wheat grass, barley grass and other greens. A teaspoonful taken in a shot glass with water is equivalent to three serves of vegetables. Its Red Shot combines powdered blackcurrants and boysenberries to boost antioxidant and vitamin intake. The two are combined in the Double Shot, one 10g sachet of which is equivalent to four serves of greens and fruit.